Targeting
BOUTIQUE LUXURY HOMES · CHENNAI
Woodcrest: sold out in just 3 months, on ~0.2% ad cost.
Woodcrest is a standalone luxury building in IPS Colony, Manapakkam, with four 4 BHK homes, one on each floor. The project was ready to hand over and the owner wanted to sell fast, after their own circle and brokers couldn't close it. We sold the whole building in three months.
100%
All four homes booked and sold
~0.2%
Total marketing spend as a share of project value
3 months
From launch to a completely sold-out building
LocationIPS Colony, Manapakkam, Chennai 600125
ConfigurationStandalone low-density building, spacious 4 BHK homes, one per floor
Home size2,970 sq ft
PriceFrom ₹3.9 crore, all-inclusive
Nearby10 min to DLF IT Park, 15 min to Guindy, 20 min to the airport
02 / THE CHALLENGE
A finished project the owner's own network couldn't sell.
The building was done and ready to hand over, so the owner wanted to sell and move on quickly. They had already gone to their own contacts and their broker network, and the four homes still weren't sold. With only four homes to work with, we couldn't afford to waste a single enquiry. We needed the right buyers who were ready to move, not just more leads.
“We had already tried our own contacts and our brokers and nothing moved. Studio 53 stepped in and sold all four homes in just three months.”
03 / THE WORK ARCHIVE
What we built for Woodcrest.
Buyer-matched ads, their Google presence set up, and a system that only sent the owner enquiries that were already qualified. First we looked at who actually buys in that area: doctors, senior people working at L&T and the IT companies around there, and retired government officials. We built the ads around those buyers and set up their Google Business profile so the project showed up when people searched nearby. Every enquiry was qualified before it reached the owner, so they only spent time on serious buyers. And here is something most agencies skip: we tracked what happened offline, which enquiries actually turned into bookings, and fed that back to Google and Meta, so the ad money kept finding the right buyers instead of just chasing form fills.
Right-buyer targetingGoogle Business profileQualified enquiries onlyOffline conversions fed back
Request Project BriefHover to pause & inspect
System
Auto brochure
Positioning
One home per floor
Targeting
Doctor buyers
System
Auto brochure
Positioning
One home per floor
Targeting
L&T / IT buyers
System
AI qualifying
Layout
4 BHK plan
Targeting
L&T / IT buyers
System
AI qualifying
Layout
4 BHK plan
Targeting
Retired officials
Setup
Google profile
Funnel
Landing page
Targeting
Retired officials
Setup
Google profile
Funnel
Landing page
04 / THE OUTCOME
The result? Sold out in three months.
We put the right homes in front of the right buyers, and let the system filter every enquiry before it reached the owner. Two buyers came through Google and two through Meta, and some were so serious they skipped the form and drove straight to the site. All four homes sold in three months.
100%
All four homes booked and sold
~0.2%
Total marketing cost against project value
3 months
From launch to a fully sold-out building
No brokers
Sold entirely through Google and Meta ads
“Studio 53 did what we couldn't. We had tried our own contacts and brokers for months, and they sold all four homes in just three months.”
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How did Woodcrest sell out so fast?
We matched the ads to the people who actually buy in that area, set up the project's Google presence, and only sent the owner enquiries that were already qualified. All four homes sold in three months.
Can you sell apartments without brokers?
Yes. Woodcrest sold all four homes through Google and Meta ads, after the owner's own network and brokers could not close them.
How much should marketing cost to sell a project?
It depends on the project. For Woodcrest, the whole marketing spend came to about 0.2% of the project value.
How is Studio 53 different from other agencies?
We don't stop at form fills. We track which enquiries actually turn into bookings offline and feed that back to Google and Meta, so the ad money keeps finding real buyers. Most agencies never do this.
Who is Studio 53?
We are a performance marketing agency in Chennai. We run Google and Meta ads for real estate developers and B2B brands, and we build the websites and systems behind them.
Ready to sell out your project fast?
Book a free growth audit and we'll map out how to sell your homes faster.