Targeting
TOWNSHIP LIVING · CHENNAI
Radiance Solitaire: 60 to 65% sales-qualified leads.
Radiance Solitaire is a 660-home township in Madhavaram, North Chennai, with 2, 3 and 4 BHK homes from ₹93 lakhs. It is under construction, with possession in 2028, so the job was to bring in serious, qualified buyers early. We ran a tight funnel and kept the message clear on price, so the leads came in knowing exactly what to expect.
60 to 65%
Sales-qualified leads from the acquisition funnel
~0.3%
Ad cost against the inventory sold so far
Early sales
Inventory moving well before scheduled possession
LocationMadhavaram, North Chennai (5.37-acre integrated township)
Configuration660 units across 3 towers (up to G+17), 2, 3 and 4 BHK layouts
Home sizes658 to 2,127 sq ft (2 BHK from 658 sq ft; 4 BHK 2,127 sq ft)
PriceFrom ₹93 lakhs (2 BHK); 3 and 4 BHK on request
PossessionJuly 2028, RERA registered
Highlights19,000 sq ft clubhouse, 30+ amenities, zero common walls, 100% Vastu
02 / THE CHALLENGE
A lower ticket, more buyers, and more noise to filter.
Radiance Solitaire starts at ₹93 lakhs, so the buyer pool is big and mixed. At that price you get a lot of enquiries, but plenty of them are just looking. On top of that, Madhavaram is still an up-and-coming part of North Chennai, and the metro that will lift it is under construction, not open yet. The job was to pull in the right buyers across very different groups, and qualify hard so the sales team wasn't buried in casual leads.
“When marketing a sub-₹1 Cr township, lead spam can overwhelm your sales floor. Studio 53's transparent pricing strategy and WhatsApp qualification automated the filtering, delivering 60 to 65% sales-ready buyers.”
03 / THE WORK ARCHIVE
What we did for Radiance Solitaire.
Clear ads, a clear landing page, and hard qualifying, so the sales team only spoke to serious buyers. We targeted four kinds of buyers. First-time home buyers, because the entry price is low. Business and factory owners in Ambattur who want a home close by. People who want metro convenience and a good deal, since Madhavaram is still cheaper while the metro is being built. And investors who want to start early in an area that is growing fast. Our ads stated the price and the configuration upfront, and the landing page kept it just as clear, so there was no confusion about price or expectations. Every lead was qualified before it reached the sales team. And here is something most agencies skip: we tracked which leads actually booked offline and fed that back to Google and Meta, so the campaign kept finding real buyers, not just form fills.
Clear price and config adsClear landing pageQualified leads to salesOffline conversions fed back
Request Project BriefHover to pause & inspect
Targeting
Investor angle
System
WhatsApp qualification bot
Targeting
First-time buyer angle
Targeting
Investor angle
System
WhatsApp qualification bot
Targeting
Ambattur business owners
Creative
Clear price & config ad
Positioning
Township & amenities
Targeting
Ambattur business owners
Creative
Clear price & config ad
Positioning
Township & amenities
Targeting
Metro-value buyers
Funnel
Clear landing page
Location
Madhavaram growth story
Targeting
Metro-value buyers
Funnel
Clear landing page
Location
Madhavaram growth story
04 / THE OUTCOME
The result? 60 to 65% qualified, inventory moving.
Being upfront about price and configuration meant the leads came in with the right expectations, and the WhatsApp bot filtered the rest. 60 to 65 of every 100 leads were sales-qualified. And it paid off early: inventory is already selling, at roughly 0.3% ad cost, well before possession.
60 to 65%
Sales-qualified leads out of every hundred
~0.3%
Ad cost against inventory transacted so far
Early Sales
Units booked well before project possession
Clear Funnel
Honest ads, transparent pricing & bot qualification
“Being upfront about price and configuration meant leads arrived with the right expectations. 60 to 65% of leads were sales-qualified at roughly 0.3% ad cost.”
FREQUENTLY ASKED QUESTIONS
Questions about this project & our approach
How do you get sales-qualified leads for a mid-budget project?
You are upfront. You put the price and configuration in the ads and on the landing page, and qualify every lead with a bot before it reaches sales. For Radiance Solitaire, 60 to 65 percent of leads were sales-qualified.
How do you sell in an up-and-coming area like Madhavaram?
You lead with the value: a good price now, before the metro opens, in an area that's growing fast. Then you target the buyers who fit, from first-time buyers to investors.
How does a WhatsApp qualification bot help?
It asks the right questions as soon as a lead comes in, so only serious, qualified buyers reach the sales team. That saves time and lifts lead quality.
What is a sales-qualified lead?
Someone who fits the home and the budget and is serious about buying, not just someone who filled a form.
Launching a project in a growth corridor?
Book a free growth audit and we'll bring you qualified buyers early.